Make better decisions by design
Most organisations already have enough data
The challenge is not collecting more information.
The challenge is connecting information, people and processes in a way that supports better decisions.
Primarily for SMBs, startups and growing organisations.
Information Architecture
Decision Systems
Analytics & Decision Support
How I work
Better decisions start long before dashboards.
They start with understanding how work flows through the organisation, how information moves, and how decisions are made.
When work, information and decisions are fragmented across people, systems and processes, visibility is lost.
Before discussing dashboards, automation or analytics, I help create that clarity.
From there, we build three layers:
Understand the business
how work flows through the organisation, what creates value, and where time, money or control are being lost
Build the foundation
how information, systems, responsibilities and processes are structured to support the work and create a reliable foundation for decisions
Improve decision-making
how information is transformed into visibility, reporting, analytics and decision support
The result is not just analysis — it is a clearer, more reliable way of operating and making decisions.
Services
Data Foundation
Build a reliable information foundation that makes business data consistent, traceable and ready for reporting, automation and decision-making.
Reliable information · Clear ownership · Single source of truth · Better data quality
Decision Systems & Analytics
Transform operational data into meaningful management information through KPI frameworks, reporting architecture and decision-support systems.
Better visibility · Faster decisions · Consistent KPIs · Reporting that people trust
Operational Design
Improve how work, information and responsibilities flow across the organisation to reduce manual effort, clarify ownership and support growth.
Clear responsibilities · Efficient workflows · Reduced bottlenecks · Scalable operations
Selected Experience
Examples of work across planning, analytics, information architecture and decision systems.
Financial Planning & Performance System
Design and implementation of a financial planning and decision-support system connecting budgeting, forecasting and operational performance management. From fragmented spreadsheets and delayed reporting to real-time financial visibility and scenario-based decision-making.
Real-time visibility into performance, planning and budgeting.
Residential Development Data Platform
A shared planning architecture connecting finance, estimation, sales and project management into a single decision-support environment for investment planning, scenario evaluation and portfolio management.
Consistent planning, scenario analysis and traceability across projects.
Call Centre Performance Management System
Design of a unified KPI and reporting framework connecting operational, service quality and case management data into a single reporting environment supporting operational visibility across team leaders, operations management and client stakeholders.
Consistent performance metrics and earlier identification of operational bottlenecks.
Commercial Operations Infrastructure
Designing a structured commercial operations framework that consolidated customer, product, pricing, inventory and sales information into a unified operating model, supporting business growth across a multi-country retail distribution network.
Improved operational visibility, reduced reliance on undocumented knowledge, and a scalable foundation supporting growth to ~100 sales locations across 6 countries.
Experience gained through consulting, operational and analytics roles across multiple industries.
About
Hi, I'm Irina — a Business Analyst and IT Consultant with 10+ years of experience working across business operations, analytics, planning and technology.
Throughout my career, I've worked in different industries and roles, helping organisations improve processes, reporting, planning and decision-making. What has remained constant is my interest in understanding how organisations work — and how they can work better.
Today, I focus on information architecture, decision systems and analytics that help organisations create clarity, improve coordination and make better decisions.
Based in Trondheim, Norway · Supporting organisations remotely
Let's talk
If you're trying to scale, improve decision-making, or bring structure to how your organisation works, feel free to reach out.