Make better decisions by design
Most organisations already have enough data
The challenge is not collecting more information.
The challenge is connecting information, people and processes in a way that supports better decisions.
For growing companies and organisations ready to scale.
Information Architecture
Decision Systems
Analytics & Decision Support
How I work
Better decisions start with clarity: how work flows, how information moves, and how decisions are made.
When these are fragmented across people, systems, and processes, visibility is lost. From there, we build three layers:
Understand the business
How work flows through the organisation, what creates value, and where time, money, or control are being lost.
Build the foundation
How information, systems, responsibilities, and processes support the work and create a reliable foundation for decisions.
Improve decision-making
How reliable information becomes visibility, reporting, analytics, and better decisions.
The result is not just analysis. It is a clearer, more reliable way of operating and making decisions.
Where I typically help
A reliable structure for your business information, so numbers agree, decisions rest on trusted data, and reporting stops being an argument.
The exact deliverables depend on your situation. Depending on the project, this may include working spreadsheets, shared team workspaces, dashboards, templates, prototypes or implementation-ready specifications. I pick the tool that fits your team, not the other way around.
Selected Experience
Examples of work across planning, analytics, information architecture and decision systems.
Financial Planning & Performance System
Design and implementation of a financial planning and decision-support system connecting budgeting, forecasting and operational performance management. From fragmented spreadsheets and delayed reporting to real-time financial visibility and scenario-based decision-making.
Real-time visibility into performance, planning and budgeting.
Residential Development Data Platform
A shared planning architecture connecting finance, estimation, sales and project management into a single decision-support environment for investment planning, scenario evaluation and portfolio management.
Consistent planning, scenario analysis and traceability across projects.
Call Centre Performance Management System
Design of a unified KPI and reporting framework connecting operational, service quality and case management data into a single reporting environment supporting operational visibility across team leaders, operations management and client stakeholders.
Consistent performance metrics and earlier identification of operational bottlenecks.
Commercial Operations Infrastructure
Designing a structured commercial operations framework that consolidated customer, product, pricing, inventory and sales information into a unified operating model, supporting business growth across a multi-country retail distribution network.
Improved operational visibility, reduced reliance on undocumented knowledge, and a scalable foundation supporting growth to ~100 sales locations across 6 countries.
Experience gained through consulting, operational and analytics roles across multiple industries.
About
Hi, I'm Irina — a Business Analyst and IT Consultant with 10+ years of experience working across business operations, analytics, planning and technology.
Throughout my career, I've worked in different industries and roles, helping organisations improve processes, reporting, planning and decision-making. What has remained constant is my interest in understanding how organisations work — and how they can work better.
Today, I focus on information architecture, decision systems and analytics that help organisations create clarity, improve coordination and make better decisions.
Based in Trondheim, Norway · Supporting organisations remotely
Let's talk
If you're trying to scale, improve decision-making, or bring structure to how your organisation works, feel free to reach out.